Why should you be sending an e-newsletter?
1. Top-of-Mind Awareness - An e-newsletter keeps you in front
of your customers and prospects on a regular basis
2. Provide Value - Customers are expecting more and more
from businesses today and this is an excellent way to add
value to the products or services you provide
3. Marketing Diversification - Many times it takes a minimum
of seven touches to make a sale and an e-newsletter is an
excellent way to make another "touch"
4. Become a Trusted Advisor - Whenever you write about a
topic, you become more credible and trusted in that area
5. Teach and Learn - A byproduct of writing a newsletter is it
causes you to hone in and focus on your subject matter
which in turn sharpens your knowledge of your product,
service and industry
Websites ~Training ~ Branding ~ Referrals
e-Newsletter Design Services
Selling U can design your e-newsletter template for you with a clean, professional, easy-to-read format that your customers and prospects will value, enjoy and look forward to receiving! Call us today to get
yours started.
More than ever, customers are looking for a trusted relationship with the companies that they make significant purchases from or do repeat business with. The e-newsletter is a great vehicle to use to build that relationship.
The frequency that you publish an e-newsletter depends on your industry as well as the amount of relevant, valuable information that you or your industry has to offer. Some industries and businesses can publish an e-newsletter once a week. For most, once or twice a month is enough, while with others, once a quarter may be sufficient.
There are many ways to publish an e-newsletter, with the most common being a web-based service. The service that Selling U uses (after researching 11 different sites) is Constant Contact. It has several features available in addition to just e-mail marketing and has excellent tracking and reporting capabilities.

Because you can't sell anything...
...until you sell you!
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