Why should you be sending an e-newsletter?

1.  Top-of-Mind Awareness - An e-newsletter keeps you in front
        of your customers and prospects on a regular basis

2.  Provide Value - Customers are expecting more and more
        from businesses today and this is an excellent way to add
        value to the products or services you provide

3.  Marketing Diversification - Many times it takes a minimum
        of seven touches to make a sale and an e-newsletter is an
        excellent way to make another "touch"

4.  Become a Trusted Advisor - Whenever you write about a
        topic, you become more credible and trusted in that area

5.  Teach and Learn - A byproduct of writing a newsletter is it
        causes you to hone in and focus on your subject matter
        which in turn sharpens your knowledge of your product,
        service and industry
Websites ~Training ~ Branding ~ Referrals
e-Newsletter Design Services
     Selling U can design your e-newsletter template for you with a clean, professional, easy-to-read format that your customers and prospects will value, enjoy and look forward to receiving! Call us today to get
yours started.  


 

     More than ever, customers are looking for a trusted relationship with the companies that they make significant purchases from or do repeat business with. The e-newsletter is a great vehicle to use to build that relationship.

     The frequency that you publish an e-newsletter depends on your industry as well as the amount of relevant, valuable information that you or your industry has to offer. Some industries and businesses can publish an e-newsletter once a week. For most, once or twice a month is enough, while with others, once a quarter may be sufficient.

     There are many ways to publish an e-newsletter, with the most common being a web-based service. The service that Selling U uses (after researching 11 different sites) is Constant Contact. It has several features available in addition to just e-mail marketing and has excellent tracking and reporting capabilities.
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