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Issue #42 ~ January 26, 2010 Printer friendly PDF file
Business Community Leadership
By Scott Gillespie
There is a big difference between “being in business” and “being in the business community.” “Being in business” simply means that you provide a product or service to your customers in exchange for a determined form of payment whether it be cash, check, credit or trade. Also, the mere presence of your business being located in a particular part of town or business district does not automatically put you in the business community.
Any business can advertise their wares to any community to gain name recognition and bring traffic through their doors. However, to truly become a part of any business community, you must personally and professionally support the community in which you serve and engage in activities that support the growth of the community and the other businesses within it.
There are several ways that you can build your wing of the business community, and there are several levels to which you can build it as well. Regardless the breadth or depth of your community outreach, simply providing an engaging effort to support those around you elevates you from being in business to being a part of your business community.
If you look around, it isn’t too hard to spot business community members. Sure, they may advertise throughout the community to continue to be “in business,” but it is their involvement in the community that separates them from the others. For example, many of them support and volunteer for civic organizations that work together to improve a certain aspect of the general community, while others take on other types of leadership roles such as serving on a downtown business association or as an elected community official such as a commissioner or even the Mayor!
There is also a special kind of passion you see with business community members. They have a genuine interest in the people that walk through their door; not for the dollars that make their registers go cha-ching, but the appreciation they have for them as the individual they are and the value they provide to the community.
That passion extends beyond their customers. They also have a genuine passion for the betterment of the other businesses in their community. They understand that a thriving business community is vital for the overall community.
Finally, business community members understand the importance of and support the growth of various quality of life opportunities in their community. These initiatives are endless, and could include such things as little league teams, farm markets, building a new water park, improving walkways and bike paths - the opportunities go on and on.
Recapping, businesses provide products and services. Business community members provide a legacy of sustained growth and improvement of the businesses as well as the people that live in the community. Opportunities do not discriminate. Both are available to us. Which one are you going to grab and run with?
Now, Let’s Go Get ‘Em!
By Scott Gillespie
There is a big difference between “being in business” and “being in the business community.” “Being in business” simply means that you provide a product or service to your customers in exchange for a determined form of payment whether it be cash, check, credit or trade. Also, the mere presence of your business being located in a particular part of town or business district does not automatically put you in the business community.
Any business can advertise their wares to any community to gain name recognition and bring traffic through their doors. However, to truly become a part of any business community, you must personally and professionally support the community in which you serve and engage in activities that support the growth of the community and the other businesses within it.
There are several ways that you can build your wing of the business community, and there are several levels to which you can build it as well. Regardless the breadth or depth of your community outreach, simply providing an engaging effort to support those around you elevates you from being in business to being a part of your business community.
If you look around, it isn’t too hard to spot business community members. Sure, they may advertise throughout the community to continue to be “in business,” but it is their involvement in the community that separates them from the others. For example, many of them support and volunteer for civic organizations that work together to improve a certain aspect of the general community, while others take on other types of leadership roles such as serving on a downtown business association or as an elected community official such as a commissioner or even the Mayor!
There is also a special kind of passion you see with business community members. They have a genuine interest in the people that walk through their door; not for the dollars that make their registers go cha-ching, but the appreciation they have for them as the individual they are and the value they provide to the community.
That passion extends beyond their customers. They also have a genuine passion for the betterment of the other businesses in their community. They understand that a thriving business community is vital for the overall community.
Finally, business community members understand the importance of and support the growth of various quality of life opportunities in their community. These initiatives are endless, and could include such things as little league teams, farm markets, building a new water park, improving walkways and bike paths - the opportunities go on and on.
Recapping, businesses provide products and services. Business community members provide a legacy of sustained growth and improvement of the businesses as well as the people that live in the community. Opportunities do not discriminate. Both are available to us. Which one are you going to grab and run with?
Now, Let’s Go Get ‘Em!