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Issue #43 ~ February 2, 2010 Printer friendly PDF file
One + One = THREE!!
By Scott Gillespie
syn·er·gy (sin'?r-je) n. The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects.
A great example of synergy can be found with a pair of horses. Depending on the breed and age, and for the sake of this article, let’s say that a good size horse could pull 2,000 pounds. Right next to her is another horse of like breed, age and size that can also pull about 2,000 pounds. Add it up and you could say that the two horses pulling together could pull about 4,000 pounds.
Enter Synergy. Working together, the two horses could actually pull a load upwards of 8,000 pounds. That’s quite a feat! The same holds true for us in business. Individually, we all pull our own weight. But let’s take a look at a couple examples where our efforts become synergized.
When things are a little crazy at the shop, or if someone from work is absent, we can usually roll up our sleeves and pull a little extra weight for a while. One person picking up the slack can as much as double their workload and eventually that excess load can wear you down. But when two or more people share that load, the slack is made up quicker and more efficiently. If two people chip in, the additional work can be done along with each of their original tasks, greatly reducing the additional amount of work each person must do.
Another area where synergy increases productivity and profitability in business is when two departments come together to help each other attain a common goal. One good example is when you combine the marketing efforts with those in sales. Based on their product knowledge, marketing can develop excellent promotional materials and “sales aids” for the sales reps to use out in the field. However, the sales reps have a front-line acumen that is essential for everything from getting a foot in the door to getting a signature on a contract. As great a job that each department does, many times each may not be as effective as they could be.
Now put the two departments together in the same room to learn the intricacies of each other’s job. The result is the marketing department gains a better understanding of what the sales reps need to be more effective, and the sales reps gain a better understanding of how the marketing materials can be used to maximize their efforts.
On a smaller business scale, try looking for a business that offers a product or service that compliments what you provide. Alone, you each may do just fine. But together, you can cross-promote each other which can exponentially increase your sales and profits.
Finally, let’s take a look at how synergy can affect your networking efforts. Individually, you can attend various networking events like Chamber mixers and trade shows. However, if you join one of the increasingly popular and effective referral groups, you synergize - or leverage - your networking efforts with those in your group. Taken a step further, if you personally introduce your referral to your contact, it increases the odds that a good fit is made and a working relationship is established.
As always, if you have any questions about how you may be able to maximize your synergistic efforts, shoot me an e-mail (workinghard@helpingusellu.com) and let’s see what we can do!
Now Go Get ‘Em!!
By Scott Gillespie
syn·er·gy (sin'?r-je) n. The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects.
A great example of synergy can be found with a pair of horses. Depending on the breed and age, and for the sake of this article, let’s say that a good size horse could pull 2,000 pounds. Right next to her is another horse of like breed, age and size that can also pull about 2,000 pounds. Add it up and you could say that the two horses pulling together could pull about 4,000 pounds.
Enter Synergy. Working together, the two horses could actually pull a load upwards of 8,000 pounds. That’s quite a feat! The same holds true for us in business. Individually, we all pull our own weight. But let’s take a look at a couple examples where our efforts become synergized.
When things are a little crazy at the shop, or if someone from work is absent, we can usually roll up our sleeves and pull a little extra weight for a while. One person picking up the slack can as much as double their workload and eventually that excess load can wear you down. But when two or more people share that load, the slack is made up quicker and more efficiently. If two people chip in, the additional work can be done along with each of their original tasks, greatly reducing the additional amount of work each person must do.
Another area where synergy increases productivity and profitability in business is when two departments come together to help each other attain a common goal. One good example is when you combine the marketing efforts with those in sales. Based on their product knowledge, marketing can develop excellent promotional materials and “sales aids” for the sales reps to use out in the field. However, the sales reps have a front-line acumen that is essential for everything from getting a foot in the door to getting a signature on a contract. As great a job that each department does, many times each may not be as effective as they could be.
Now put the two departments together in the same room to learn the intricacies of each other’s job. The result is the marketing department gains a better understanding of what the sales reps need to be more effective, and the sales reps gain a better understanding of how the marketing materials can be used to maximize their efforts.
On a smaller business scale, try looking for a business that offers a product or service that compliments what you provide. Alone, you each may do just fine. But together, you can cross-promote each other which can exponentially increase your sales and profits.
Finally, let’s take a look at how synergy can affect your networking efforts. Individually, you can attend various networking events like Chamber mixers and trade shows. However, if you join one of the increasingly popular and effective referral groups, you synergize - or leverage - your networking efforts with those in your group. Taken a step further, if you personally introduce your referral to your contact, it increases the odds that a good fit is made and a working relationship is established.
As always, if you have any questions about how you may be able to maximize your synergistic efforts, shoot me an e-mail (workinghard@helpingusellu.com) and let’s see what we can do!
Now Go Get ‘Em!!