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Issue #49 ~ March 16, 2010 Printer friendly PDF file
Developing “Tenacitude”
By Scott Gillespie
te-na-cious [tuh-ney-shuhs] -adjective 1. holding fast; characterized by keeping a firm hold. 2. persistent, stubborn, or obstinate. 3. holding or tending to hold persistently, such as a point of view.
Over the past couple years we’ve seen a lot of changes in the economy and the resultant business environment. And though “they” say things are recovering, there seems to be a funk that many people are mired in. Over this period of time, I’ve talked to what seems like countless business owners and people in a variety of different sales positions and industries.
In doing so, I’ve observed various levels of personal convictions as well as a transformation of the way many companies do business. It is these observations of business and attitude, and a common thread that drives certain people and businesses to succeed, that I’d like to share with you this week.
More and more business owners and people in sales are wearing more hats and need to create more and more value for their customers just to maintain them. At the same time, we need to become more and more creative in our opportunities to create value for our prospects to earn the opportunity to serve them as customers.
A key component throughout our efforts to obtain and maintain customers is our positive attitude. But you know what? It takes more than that. The cat’s out of the bag and anyone that can read a book can learn how to have a positive attitude at any given moment. But moments fade along with positive attitudes that are flicked on and off with a switch or punched in and out like a timecard.
Competition is fierce. Now factor in the World Wide Web and competition is global. Bottom lines are tighter and tighter and pencils are sharper than ever. Recession, depression, an economy turned on its ear. Credit is pinched and restricting cash flow. Small business taxes and health care costs are crippling the backbone of recovery potential.
Yet, people are still buying and others are still selling.
With the flames of competition burning hotter and hotter, you can’t just be cloaked with the thin skin of a positive attitude. Your commitment must run deeper than that. The positivity you posses has to be stronger than the 60-watt bulb that flickers when you flip the switch on your way to greet your customer. To survive, to be one of those left selling while others are packing up, you need to be positive right to the core of your being. I call it Tenacitude. (Tenacious Attitude)
Tenacitude is a steadfast positivity that does not waver and cannot be shaken. It does not flinch when everything else crumbles. It isn’t a state of mind; it’s a way of life. It isn’t a persona; it is who you are. It isn’t something that you can see in others right away, rather it is something that is observed in others over time. And it’s something YOUR CUSTOMERS observe over time that builds their confidence in you, that you’ll deliver on your promise and that you’ll still be here when they need you.
My observations also show that Tenacitude isn’t necessarily something people are born with; rather it’s something that can be developed and achieved. In my conversations with those people it was a consistent, persistent conscious choice and a focused commitment to develop their own positive core. Do you have it in you? If not, you can!
Now, Go Get ‘Em!!