The Go-Giver Law of Receptivity
By Scott Gillespie
This week is the fifth and final edition of a five-part series based on the bestselling book, The Go-Giver. If you only read three books this year, make this one of them! It is a true paradigm shifter as you will begin to look at business and life in a whole new light.
Last week we learned the Law of Authenticity says “the most valuable gift you have to offer is yourself.” This week’s Law is going to take one of the earliest lessons we learned as a kid and turn it on its ear.
Bob Burg, author of The Go-Giver, defines this fifth law, The Law of Receptivity, as follows: “The key to effective giving is to stay open to receiving.”
What!? Seriously!?
Why does this sound so…so…wrong? So…awkward? If the Golden Rule says, “Do unto others as you would have them do unto you,” then right behind it, the Silver Rule would have to be, “It is better to GIVE than to RECEIVE!” This is something that was drilled into many of us as kids.
But it’s not the whole story.
On the surface, this rule seems to be pretty solid. It sounds very pure, very altruistic. But there is another rule to consider here, the one that says, “There are always two sides to every story.” Scientifically speaking, it says, “For every action, there is an equal and opposite reaction.”
You see, there is a yin to every yang. The tide goes out, and it always comes back in. We inhale, we exhale. What goes up, must come down. The sun rises in the morning and sets in the evening.
So let’s see if we can do a mash-up of these rules to lay the foundation for this Law. How about, “In order to give, we must be able and open to receive.”
Think about it…if you are giving, someone has to be receiving. If you are blessing, someone is being blessed. But if you are not open to receiving, then you are hindering someone else’s opportunity to give.
Let’s take this a little deeper. What happens if all you do is give, give, give? You eventually become a bucket that pours until empty. Once the bucket is empty, there is nothing left to pour. In order to pour again, it must be re-filled. Likewise is true with us, no matter what it is that we give.
If we have a desire to give ourselves and our time to others, we can eventually burn out if we don’t take time to recharge. My Grandpa Bucher always said, “You’re no good to anyone unless you take care of yourself.” There’s a definite yin and yang.
If you are giving value to your customers, you must be open and eager to receive their business in order to have the resources available to provide more and more value; not only to them but to the other people you can serve through your business.
Kicking it into overdrive and being proactive with this Law, if you become more and more receptive to receive, and look for more and more opportunities to receive, your ability and the opportunities to give and give and give increase even more!
Study those that are very successful - in business, in sport, in life - and you will see a couple things that they all have in common. The first is on the giving side. They give full effort as they work hard and work smart. They give their time and talents to various organizations and their community. They also will be the first to share with you their experiences and advice.
On the receiving end, the obvious for businesses is they do a good job of promoting their products and services to receive payment for financial prosperity. What you may not see from these folks is the hours and years they spend dedicating themselves to receiving.
If a businessman, they are continually learning and reading about their trade and their industry as well as success and leadership. If an athlete, they are continually receiving instruction and coaching to be able to give more of their talents to help their team. If a giver in life, they are continually listening to others, gleaning experiences and learning from those more wise than themselves in order to pass that wisdom on to others.
What a fresh perspective on giving! Ending with a visual, think of giving like you would a handshake. In order to give someone a handshake, you must first give them an open hand to receive theirs. Without receiving their hand, you cannot give it a shake!
Now, Go Get ‘Em!!
By Scott Gillespie
This week is the fifth and final edition of a five-part series based on the bestselling book, The Go-Giver. If you only read three books this year, make this one of them! It is a true paradigm shifter as you will begin to look at business and life in a whole new light.
Last week we learned the Law of Authenticity says “the most valuable gift you have to offer is yourself.” This week’s Law is going to take one of the earliest lessons we learned as a kid and turn it on its ear.
Bob Burg, author of The Go-Giver, defines this fifth law, The Law of Receptivity, as follows: “The key to effective giving is to stay open to receiving.”
What!? Seriously!?
Why does this sound so…so…wrong? So…awkward? If the Golden Rule says, “Do unto others as you would have them do unto you,” then right behind it, the Silver Rule would have to be, “It is better to GIVE than to RECEIVE!” This is something that was drilled into many of us as kids.
But it’s not the whole story.
On the surface, this rule seems to be pretty solid. It sounds very pure, very altruistic. But there is another rule to consider here, the one that says, “There are always two sides to every story.” Scientifically speaking, it says, “For every action, there is an equal and opposite reaction.”
You see, there is a yin to every yang. The tide goes out, and it always comes back in. We inhale, we exhale. What goes up, must come down. The sun rises in the morning and sets in the evening.
So let’s see if we can do a mash-up of these rules to lay the foundation for this Law. How about, “In order to give, we must be able and open to receive.”
Think about it…if you are giving, someone has to be receiving. If you are blessing, someone is being blessed. But if you are not open to receiving, then you are hindering someone else’s opportunity to give.
Let’s take this a little deeper. What happens if all you do is give, give, give? You eventually become a bucket that pours until empty. Once the bucket is empty, there is nothing left to pour. In order to pour again, it must be re-filled. Likewise is true with us, no matter what it is that we give.
If we have a desire to give ourselves and our time to others, we can eventually burn out if we don’t take time to recharge. My Grandpa Bucher always said, “You’re no good to anyone unless you take care of yourself.” There’s a definite yin and yang.
If you are giving value to your customers, you must be open and eager to receive their business in order to have the resources available to provide more and more value; not only to them but to the other people you can serve through your business.
Kicking it into overdrive and being proactive with this Law, if you become more and more receptive to receive, and look for more and more opportunities to receive, your ability and the opportunities to give and give and give increase even more!
Study those that are very successful - in business, in sport, in life - and you will see a couple things that they all have in common. The first is on the giving side. They give full effort as they work hard and work smart. They give their time and talents to various organizations and their community. They also will be the first to share with you their experiences and advice.
On the receiving end, the obvious for businesses is they do a good job of promoting their products and services to receive payment for financial prosperity. What you may not see from these folks is the hours and years they spend dedicating themselves to receiving.
If a businessman, they are continually learning and reading about their trade and their industry as well as success and leadership. If an athlete, they are continually receiving instruction and coaching to be able to give more of their talents to help their team. If a giver in life, they are continually listening to others, gleaning experiences and learning from those more wise than themselves in order to pass that wisdom on to others.
What a fresh perspective on giving! Ending with a visual, think of giving like you would a handshake. In order to give someone a handshake, you must first give them an open hand to receive theirs. Without receiving their hand, you cannot give it a shake!
Now, Go Get ‘Em!!
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Issue #57 ~ May 11, 2010 Printer friendly PDF file
